Milk Price Hiked across All Variants, Check New Price
In a recent development, the Gujarat Cooperative Milk Marketing Federation (GCMMF) has announced an increase in the price of Amul milk across all variants by Rs 2 per litre. This price adjustment will take effect from June 3, 2024, impacting markets nationwide.
Jayen Mehta, Managing Director of GCMMF, stated that the price hike was necessary due to the rising overall costs of milk production and operations. Consequently, consumers will see a Rs 2 per litre increase in the price of Amul milk pouches across various markets.
This is the first price increase since February 2023. The hike aims to compensate farmers for their elevated production costs, ensuring they receive fair remuneration. Mehta emphasized that the increase was essential for maintaining sustainable milk prices and supporting milk producers.
With the new prices, 500 ml variants of Amul milk will be adjusted accordingly: Amul buffalo milk will cost Rs 36, Amul Gold milk will be priced at Rs 33, and Amul Shakti milk will now cost Rs 30. This increment represents a 3-4 percent rise in the Maximum Retail Price (MRP), which is lower than the average food inflation rate.
The GCMMF highlighted in a statement that the price increase was inevitable due to the surging costs of milk production and operations. Despite the current inflationary pressures, Amul had managed to avoid any price hikes since February 2023, offering some relief to consumers in major markets.
As a policy, Amul ensures that nearly 80 paise of every rupee paid by consumers for milk and milk products is passed on to milk producers. This approach underlines the brand’s commitment to supporting the livelihoods of dairy farmers and encouraging higher milk production.
The latest price revision is expected to help sustain remunerative prices for milk producers, motivating them to increase milk production. This move is crucial for maintaining the supply chain and ensuring that the quality and availability of Amul milk remain consistent.
In conclusion, the price hike by Amul reflects the broader challenges faced by the dairy industry amidst rising production costs. While consumers will experience a slight increase in milk prices, the decision underscores Amul’s dedication to supporting its network of milk producers and ensuring the sustainability of milk production in the country.
