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Fresh snowfall in Kashmir revives Tourism, Bookings Boom

Srinagar, Jan 29 (WD):

Kashmir recently experienced a snowfall in its higher regions, prompting a notable increase in tourist bookings. For the past two months, the valley had a snowless winter, impacting the tourism sector adversely. The absence of snow led to a decline in bookings, with many tourists either postponing or canceling their trips.

Over the last two days, fresh snowfall in the upper reaches has revitalized tourist interest, leading to a surge in inquiries and bookings for February. Travel agents anticipate a substantial rise of more than 70 percent in bookings, attributing it to the newfound snow-covered charm of the region.

Hoteliers and houseboat owners also report a surge in inquiries and bookings for February. The snowfall has generated positive news, attracting tourists who eagerly wait for snowfall in Kashmir before planning their trips. This trend is expected to continue as more snowfall is predicted in the coming days.

Gulmarg has become a focal point as tourists and locals rush to witness the snowfall. Adventure activities such as ATKs, snow sledging, and skiing have resumed after a gap of over a month. Predictions of more snowfall have prompted officials to plan for national winter sports activities.

Stakeholders in the tourism trade in Srinagar are eyeing a positive shift if the weather remains favorable. They express hope for a revival in bookings during February and March, emphasizing the importance of significant snowfall during these months to attract tourists for the rest of the Spring season.

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